Viral Marketing | The lead doesn't do anymore using e-mail! Trying to force or bribe people to forward your info to friends or family bonus or win looks skanky in today's world so ultra. Especially when you tell visitors nothing about friends or family in the adjacent space stuff directly to the e-mail form.
The real viral campaign gets forwarded, because consumers are compelled to do so by the glory of the content, not because you can bribe them with points or anything else.
What won't work:
Suggesting that the e-mail recipient routing messages to their friends and family will not work. Add a line at the bottom of the email that reads "Please feel free to forward this message to your friends" is likely to get deleted from the router.
What will really work:
Offer something worth sharing valuable discount, vital information or will provide an incentive for sharing these additional entries into the sweepstakes or an extra discount or premium service.
Relevant information or in time, might encourage research or studies that were included in the recipient's e-mail message to share with family and friends. Interactive content such as quizzes or tests, especially if it is fun and will inspire forwarding.
Jokes and cartoons, almost always referred to all recipients. Why? For entertainment they are meant to be shared.
The multimedia experience is always really cool to achieve a lot of basalong. New rich media and factors novelty and technology itself is often enough to make the recipients are eager to participate.
You're welcome! I forgot about one important thing. You can craft a great email following all the rules, but if a consumer visits your site and has less experience than what is promised, will hit the viral marketing, well.. Are bad. So make sure that your product or service ready and as advertised